Paste Wax
When you purchased your most recent car, chances are the first
impression you had came from the paint finish. It's what you stared at
for nearly an hour, and it's what you admire still today. The
manufacturer created a window sticker with an impressive list of
features, but all of those features took a back seat to that initial
look. We buy with our eyes. This explains why the majority of the cost
involved in building a new car factory goes into the paint finish
system.Car makers know your first impression of the paint finish is key to
making the sale. The color, vividness and quality of the paint finish
matters most. Automotive paint history dates back a full century.
Although man has been coating metal, wood and stone for several thousand
years, motor vehicle specific coatings were not invented until a few
years after Henry Ford founded the Ford Motor Company. These early
automotive coatings were varnish products carried over from the horse
and buggy industry. Today's paint systems, mostly waterborne,
multi-stage, clearcoat systems, are better than ever. The new paint
systems offer extraordinary colors, vivid depth and clarity, extremely
high gloss, and new levels of durability. Still, even with the
improvements, new car finishes must be waxed and properly maintained.
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