Professional Photographer Magazine
Scan the pages of ads in any newspaper or magazine, and you will find
a plethora of over-hyped and candy-coated slogans and catch phrases
that are designed to lure you to a particular
product, service or moneymaking opportunity. The strategies vary, but
the motives are usually the same: gain more business by emotionally
drawing in an audience.Many of these techniques have their place and value, but let’s face it: they’re a dime a dozen, and often not that credible.You certainly wouldn’t want your pitch for professional services to
be associated with these kinds of cheesy come-ons. And with all the
stress involved in preparing for a wedding, the last
thing a couple needs to be questioning is the integrity or experience
of a wedding photographer candidate.
You can leap this credibility chasm, exciting your potential
clients rather than scaring them, by putting together a quality written
presentation of your wedding photography career.
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