Meguiar s
Barry Meguiar is the third generation owner of Meguiar’s, Inc., originally founded by his grandfather in 1901. Born in Pasadena, California,
where the company was located until 1970, Barry grew up working in the
family business. Summers during grade school and junior high were spent
working in the mixing room and on the production line. He moved to
part-time during high school and became the one-person accounting
department during college. His first car was a black, '57 Chevy Bel Air
hardtop, which he still takes to shows on occasion.
When
he graduated from college, total sales for the family business, known
at that time as Meguiar’s Mirror Bright Polish Company, remained
stagnate at $600,000. Barry had a decision to make. Go where the money
was, or stay with his family, roll up his sleeves, and go to work
building the business. He made the right decision
Barry
recognized that while few people knew of Meguiar’s products at that
time, those that did were fanatic users, primarily car manufacturers,
car dealers, body shops, custom painters, detailers and serious car
enthusiasts. More importantly, Meguiar’s earned these loyal users
without any type of advertising program or
In
the early days of rod & custom shows, most of the custom painters
across the country gave a bottle of Meguiar’s Mirror Glaze No. 7 Sealer
& Reseal Glaze with each custom paint job to make sure that it
always looked its best. As the popularity of car shows grew, masses of
people began seeing the performance of Meguiar’s products on all of the
best show cars and then became frustrated when they couldn’t find them
at their local retailers.is burgeoning, grass roots demand
for Meguiar’s products as a golden opportunity to enter the mass
consumer market without the advertising he couldn’t afford
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