Becoming A Publicist
There is no surefire ticket to becoming a publicist, or even becoming a
successful one. What a beer company needs from a publicist is
significantly different from what a toy company needs. Although all
public relations specialists have to possess certain qualities, the
specifics vary from employer to employer. The main job of a publicist is
to, obviously, get good publicity and control bad publicity. You may be
called upon to track down reporters one day and fend them off the next.
One way to look at being a publicist is to view it terms of being a
metaphorical bodyguard. You won't be required to actually take a bullet
for your boss-at least let's hope not-but when the publicity is bad and
your job becomes that of controlling damage you can expect to be thrown
to the dogs with the expectation that you've got the skills to defuse
the situation.What kind of background should a publicist have? Hundreds of colleges
across the country already offer degrees in public relations or media
communications
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